Your diamond mine, that's what it is. On a serious note, it's where people can sign-up to your email list, which allows you to communicate with qualified leads (as they have shown interest by signing up), on a regular basis, nigh for free. This allows you to nurture the email list for eternity, until they buy, in the words of Allan Dib, "Market to them until they buy or die".
When should I use email marketing?
You should have used it yesterday, and after that use it up to infinity and beyond. On top of using it to communicate with qualified leads, email marketing is great for reactivating customers who haven't purchased in a while, to upsell/cross-sell on other services/products you might have and setting up a referral system that runs regularly, in other words, a massive chance to grow your business and more money (supposedly, the root of all evil, I don't know about that.).
If this sounds like it's worth the bother, why don't you scoot that booty on over to a call with us, and let's set it up for you.
Our email marketing services include:
Email marketing set-up: We'll get everything up and running for you, that way you don't have to fight with tech, and go get your actual work done.
Email marketing campaign management: Measuring ROIs, raising winners and cutting losers. We'll be writing the copy and split-testing your emails into oblivion, to ensure that your email marketing efforts are as profitable as possible.